Director, Marketing and Business Development
April 2014 — Present
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I worked to maintain local, regional and national media distribution lists and deliver necessary news, alerts and press releases to 300 press members. I assisted in creating and distributing press releases and fielding media inquiries on local, state and national level; 600 a year I developed, designed and implemented ideas for social media outlets, collateral material and photo galleries. Interviewed Justices, Judges and attorneys for to prepare them for speaking engagements and the media. Coordinated scheduling and organized media reports for archives.
I promoted key sampling messages to target audiences across Indiana. Completing schedule creation and mission planning to reach goals was a weekly occurrence. I upheld the Red Bull brand at all times while reaching consumers, raising sales and boosting product and company awareness through guerilla marketing and social media promotions. I planned promotion and hosted events surrounding the Red Bull Moto GP, IndIanapolis 500, NCAA Final Four and Super Bowl XLVI. As well as traveled around the Midwest to assist on large scale events: Red Bull Airshow, 3Style, Manny Mania and Street Style.
At Butler University, I served as the President of the Make a Wish Foundation Chapter, a member of the Executive Board for the Special Olympics and Social Chair and Marshal of the Epsilon Beta Chapter of Alpha Phi.
The world recognizes nothing short of performance, because performance is what it needs and promises are of no use to it. -Philip Hamerton