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Melissa Ariganello

Melissa Ariganello

Graduate Student

Strategic Public Relations, USC

I am a digital storyteller, specializing in blogging and social media. I like to tweet, pin & 'gram. I help brands tell their stories and engage with audiences through social media marketing and public relations.

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The Center on Philanthropy and Public Policy

Communications Assistant

Assists The Center with several communications-related projects, including but not limited to: migrating and updating The Center's website, helping to maintain its communications data base, assisting with a range of Center events and other related communications and marketing duties (social media).

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McCluskey International

Public Relations Intern

Researched travel trends relating to the UK market. Drafted a blog which was loaded onto the McCluskey International website. Researched and drafted client press releases. Updated the media database with relevant journalist's contact details. Attended client events and helped to manage media RSVP lists. Creatively thought of social media posts for the McCluskey International and client digital platforms

Career

MBucher Consulting

Marketing Assistant

Assisted and managed various social media platforms for clients. Includes Facebook, Twitter, Pinterest, and Google+. Found shareable content, generated new followers, and engaged and interacted with influencers. Monitored and participated in online conversations to build brand awareness for clients. Researched and developed content for blogs. Designed and created branded graphics for clients

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University of Southern California

Master of Arts, Strategic Public Relations

Education