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Melissa Smith

Melissa Smith

Marketing Coordinator

Girl Scouts of Eastern Massachusetts

Boston, MA





Girl Scouts of Eastern Massachusetts

Marketing Coordinator

 Contributed to content strategy to ensure cross-channel consistency

 Drove traffic by managing on-page SEO and AdWords campaigns

 Managed social media accounts

 Responsible for all email communication, including writing, editing, layout design and

reporting results

 Managed production of print and digital marketing collateral, including copywriting,

design and distribution

 Ensured all marketing material met strict brand standards and was delivered on time

and error free

Career medium 05
Career medium 01

Wiley Blackwell

Marketing Co-op

 Managed advertisement design for 250 journals by communicating with globally based

marketing and design teams across multiple time zones

 Maintained webpages for 250 journals

 Represented company and conferences and trade shows


Assumption College

Bachelor of Arts, English/writing and mass communications; Political Science

Graduated magna cum laude
Editor-in-Chief of Heights yearbook
Study Abroad, Prague, CZ


Senior Marketing Associate

 Collaborate with key stakeholders to develop email strategy and roadmap

 Manage internal deadlines for and communicate with creative execution team and

business unit stakeholders to ensure timely completion of email campaigns

 Work with creative team and business stakeholders to ensure design concepts, copy

and customer segmentation align with objectives

 Solicit requirements, specs and assets from key stakeholders for email campaigns

 Contribute requirements and participate in sprint planning for enhancements to the

internal email platform

 Manage email list of over 20 million active users, directly leading to $5 million in weekly


 Provide and implement recommendations based on data analysis of campaigns

 Created reporting template to facilitate continual monitoring of email KPIs and results

 Develop and deploy both multivariate and A/B testing to optimize results and drive

increased revenue

 Manage end-to-end production process for email campaigns

 QA all emails, ensuring content is accurate and links work

 Ensure high inbox deliverability rate for all email campaigns

 Subject matter expert on email best practices, technologies, trends, and CAN-SPAM laws