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Val Perea

Val Perea

Owner and Founder

Paradigm Shift Wellness

Los Angeles, CA

My vision is to help forward thinking mid-sized companies to cultivate a company culture that enhances employee happiness and wellbeing. As a result it will increase retention and attract top level talent to maintain a competitive edge.






Brand Marketing Manager

Managed the strategic planning and execution of the full company re-brand from BellyBuds, to the new parent brand WavHello. Devised and executed tactical 360 marketing activation campaigns to create differentiated and potent brand experiences both domestically and internationally. Set and tracked annual KPIs and increased profit margin by 42%.

"If a opportunity doesn't knock, build a door"


Senior Marketing Associate, Girls and Games Brands

Team leader in the production of global marketing campaigns, brand guides, retail statements, TV product spots, and digital media for Monster High, Ever After high, AmiGami, and Games brands.


Global Brand Marketing Associate, Barbie Account Management

Team lead with production of global marketing campaigns, brand guides, retail statements, and TV product spots for Barbie brand. Developed communication and global marketing strategy for various Barbie Campaigns to break the silence and influence brand versus consumer dialogue, creating first form of consumer generated content called The Barbie Project.


Digital Asset Coordinator, Global Mattel Brand Agency

Managed asset delivery to Mattel's domestic and international clientele, coordinated creative solutions and provided brand consistency across all marketing touch points for the Mattel Brand worldwide. Led various marketing campaigns and played a close supporting role with our Director as we designed Brand Guides for Mattel.

Mattel Inc.

President and Founder of BRIDG, The Largest Employee Resource Group at Mattel

Implemented monthly workshops and learning lessons to influence interaction and connection at headquarters, which maximized resources and broke department silos: Created reverse mentoring program to encourage dialogue led by millennials. Created monthly lunch-n-learn seminars to influence cross-department engagement and communication through workshops and speaker series.

Kroenke Sports Entertainment

Researcher Expert Intern, Denver Nuggets Fan Base

Provided marketing initiatives through extensive research to increase Hispanic fan base. Grew overall attendance 30% and Hispanic attendance grew from 10% to 33% over the course of 1 season., Belcaro Group Inc.

Marketing Analyst Intern

Increased traffic and consumption of shopping coupons for several Fortune 100 Companies by 150% from 2008 to 2009. Infused new forms of link building, blogging, social media advertising, and article marketing.

University of Colorado at Boulder - Leeds School of Business

Certificate, Business of Sports

University of Colorado at Boulder

Bachelors of Arts, Communication