About Bozoma Saint John, Director, Music and Entertainment Marketing, PepsiCo
For over a decade, Bozoma Saint John has blazed a trail in her marketing and advertising career, propelled across various industries including consumer packaged goods, digital entertainment, fashion, automotive and sports.
In her current role managing the Music and Entertainment Marketing Group at Pepsi-Cola North America she is tasked with driving breakthrough, integrated & sustained consumer engagement plans for brands across the PepsiCo portfolio. Bozoma has spearheaded 360º integrated programs which engage tastemaker-consumers through music, film, tv, print, online, grassroots, events, and retail vehicles. During her tenure, she has activated celebrity endorsements such as Beyonce, Kanye West, Nicki Minaj and Eminem, as well as, managed the brand integration of media juggernauts like the SuperBowl, Simon Cowell's The X Factor, GRAMMY Awards, and MTV VMAs to name a few. Building on her prior experience as Vice President of Marketing for fashion brand, Ashley Stewart, and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB, Bozoma continues to find innovative ways to build strong brand equity.
A graduate of Wesleyan University with a BA in English and African American Studies, Bozoma is a native of Ghana West Africa, raised in Colorado, adopted daughter of New York City (HarlemWorld stand up!), an avid reader, hip hop music fanatic, and insatiable shoe-zealot!