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Tracy L Cioffi
Location pin Los Angeles, CA United States
Vice President, Marketing at See's Candies
13

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1296

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I'm currently the Vice President of Marketing & Advertising at See's Candies (Berkshire Hathaway). In my current role, I am tasked with taking the very successful, 90-year-old regional brand nationwide. Prior to joining Warren Buffet's favorite candy company, I have spent 15 years within the consumer retail marketing and e-commerce space with brands such as Gap, Old Navy, PacSun and Sports Authority. I am very passionate about helping others navigate the corporate world.

Q & A 31
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Featured Question

2y
Sonal Kumar

asked:

Q:

If you have a lot of passions and interests, how do you know if you are choosing the right career?

A:

Hi Sonal - I am in your boat too...many passions & interests. I have a love for food, animal rights and mentoring women. P...

Answered Questions

10mo
Rochelle Schneider

asked:

Q:

I just made a career switch from HR to marketing/customer centricity. What initial steps should I take to best navigate the marketing space?

A:

Hi Rochelle- Switching things up is a great learning experience. I would suggest 3 steps out the gates: ask questions,...

5mo
Anonymous

asked:

Q:

How do you motivate yourself?

A:

Hi! I have to be honest, I was born motivated. I love to work, I love to make a difference, I love to win. If I am ever i...

9mo
Pooja Gadige

asked:

Q:

How should I lean in when a person having a lower quarterly performance rating than me has received a Reward and Recognition certificate?

A:

Hi Pooja - Don't worry about others, focus on yourself. Be the best that you can be.... Have you ever watched Micha...

1y
Lauren Hill

asked:

Q:

How can I leverage my experience with (2) start-ups, Consumer Packaging internship, and MBA to gain a Brand Mgmt position w/ a large Brand?

A:

Hi Lauren - Sounds like you are off to a great start. I would pinpoint 3 or 4 brands that you would like to work for a...

Unanswered Questions

1y

Elle Ortega asked:

Q:

I'd love to get back into advertising, branding, & marketing but I'm having a hard time finding anything outside of sales, any suggestions?

1y

Morgann Freeman asked:

Q:

What is the most memorable applicant you've had? What did they do to stand out? What advice could be garnered from that?

1y

Lauren D. asked:

Q:

How would you advise someone attempting a career pivot into marketing in a larger company post-MBA with not much post-UGrad work experience?

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Life Isn't About Finding Yourself. Life Is About Creating Yourself.

Interests

* Building Teams * Getting Hired/Negotiating * Managing People * Marketing * Branding * Mentoring * Helping people reach their goals!

Dream Job

To become an author, motivational speaker, and television host; all focused on guiding women to be the best that they can be in the workplace. Think Suze Orman of the business world.

Work Experience

Sr. Manager Online Marketing, Gap Inc Direct, Old Navy Online
Other
Present

E-commerce Manager, Adaptec
Other
Present

Vice President, Marketing, See's Candies
Other
October 2011 – Present

Vice President, Marketing, The Sports Authority
Other
May 2010 – September 2011

Senior Director Brand Marketing, Pacific Sunwear
Other
October 2005 – December 2009

Education

Pepperdine University, The George L. Graziadio School of Business and Management, MBA, Global Business
2008
University of Arizona, BA, Communications
1997
Saratoga High School,

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