Office Hours with Bozoma Saint John

Director, Music and Entertainment Marketing, PepsiCo

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Are there moments when you don't feel confident with what you do?
How did you find mentors along your career? How did your first role at PepsiCo come to you?
What three tips would you give to an agency associate trying to climb the ladder?
When do you turn it off, if your job is entertainment? If you do, how do you turn it off?
How do you balance being a senior level executive, an amazing mom, loyal friend and fabulista?!
Asked by Gail Brooks

About Bozoma Saint John, Director, Music and Entertainment Marketing, PepsiCo

For over a decade, Bozoma Saint John has blazed a trail in her marketing and advertising career, propelled across various industries including consumer packaged goods, digital entertainment, fashion, automotive and sports.

In her current role managing the Music and Entertainment Marketing Group at Pepsi-Cola North America she is tasked with driving breakthrough, integrated & sustained consumer engagement plans for brands across the PepsiCo portfolio. Bozoma has spearheaded 360º integrated programs which engage tastemaker-consumers through music, film, tv, print, online, grassroots, events, and retail vehicles. During her tenure, she has activated celebrity endorsements such as Beyonce, Kanye West, Nicki Minaj and Eminem, as well as, managed the brand integration of media juggernauts like the SuperBowl, Simon Cowell's The X Factor, GRAMMY Awards, and MTV VMAs to name a few. Building on her prior experience as Vice President of Marketing for fashion brand, Ashley Stewart, and traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB, Bozoma continues to find innovative ways to build strong brand equity.

A graduate of Wesleyan University with a BA in English and African American Studies, Bozoma is a native of Ghana West Africa, raised in Colorado, adopted daughter of New York City (HarlemWorld stand up!), an avid reader, hip hop music fanatic, and insatiable shoe-zealot!

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