There is a lot we can learn from Tory Burch. How to dress impeccably, manners, and great public speaking. However, one of the most important things we can take from her is her work ethic. In a recent video interview with The Wall Street Journal, she talked about what she believes is the secret to success. “We try to have an environment where people can go to a lacrosse game or a doctor’s appointment. It’s not about the quantity of work, it’s about the quality,” she said.

This is such a simple, but brilliant sentiment and one that is often forgotten. Work smarter, not harder, is a mantra I try to remember to say every day, but I easily forget. Tory has grasped this concept and so have her employees.

In less than 10 years, Burch has grown her company from a staff of fewer than 20 working from her kitchen table to 3,000 employees (80 percent of whom are women). Her company, with revenues exceeding $800 million, is expected to go public any day now. According to Business Insider, she is outpacing competitors like Michael Kors and Coach (who may be interested in acquiring the company) even though she started many years after them.

Joanna Coles, an editor at Cosmopolitansaid, “People love her. They want to be her. And she’s really nice. Tory is not a monstrous, crazy fashion b*tch. She is an incredibly liked, well-respected woman.”

Clearly her mantra is working.